Important both historically and economically, the beachside city of La Serena is one of Chile's oldest post-Columbian cities. The region's silver, copper and agriculture were so important that the city had its own mint. Today, La Serena maintains a colonial air, although it is threatening Viña del Mar's supremacy as premier beach resort. Apart from a string of beautiful beaches, attractions include a handful of museums and a number of nearby quaint villages and vineyards.