The lake is approximately 720 acres, with about twenty-one miles of shoreline. National Geographic has called Lake Lure one of the most beautiful man-made lakes in the world.

Located in Western North Carolina, Lake Lure sits in the heart of Hickory Nut Gorge. East of Asheville, the Rocky Broad River tears its way in a series of rapids down through Hickory Nut Gap. This crystal clear water flows through a valley shaped roughly in the form of a Maltese cross to make Lake Lure.

Great stretches of water, three long bays, an island of seven acres and many small bays and inlets with a background of tree clad hills and mountains.

The climate is unusually good as Lake Lure lies in the "Thermal Belt."